We are a creative representation firm serving Ann Arbor. We are well known for our skills in the art of marketing with photography.
We are very involved in the Ann Arbor Ad club and work closely with the Ann Arbor visitor and convention bureau. We enjoy working with our numerous Ann Arbor clients.
We represent five professional photographers specializing in lifestyle, people, product, food, interiors and architecture. Our clients consist of Fortune 500 companies, traditional and new media, marketing, advertising agencies and design firms in Detroit and around the world
This web site is designed to support our clients, prospects and the photography community.
Marketing with Photography
Gaining the attention and trust of prospects involves three main elements. quality design, copy and imagery are necessary just to earn the opportunity to share the corporate story.
Today most prospects use the internet to research a company’s products, service and employees. A business has seconds to make an impression.
The web site has become the most important marketing tool for most every company. Prospects often judge the value of a companies product or service based on their first impression of a companies web site. This includes the quality of the photography.
Photography should not be an after thought. Headlines, design elements and images are the first components a prospects sees when entering a web site. A company’s people, products and services must capture the viewers imagination, needs and desires. Ultimately images should encouraging prospects to act and share in the company story.
“Good enough” is not good enough anymore. Photographs of people and products against a white background using an on camera flash will only leave a poor impression. Good exposure, focus and basic composition are important elements, but a creative professional photographer will take a businesses imagery beyond the ordinary.
|
